In the last installment of this series, you saw liquor advertisements taken out of 1950’s New Yorker Magazines. I went back to the Brattle Bookshop and bought 15 more 1950’s New Yorker Magazines (1953 through 1955, in the last post, the images were taken out of 1956 through 1959 New Yorker Magazines). I have found more liquor advertisements which I will post in the future, but for now, let’s look at some fashion advertisements.
First, I do apologize for the lack of text, interpretation, explanation or description to go along with these great images. One thing I will say is that finding images of men’s fashion was a challenge. Liquor for the men and fashion for women?
I am working on a few posts which have led me to conduct some research into the history of the Container Corporation of America and their amazingly designed advertisements (also found in mid-century New Yorker magazines) which included teachers from the Bauhaus and other masters of Graphic Design.
To me fashion DOES NOT need ANY explanations, so here we go:
By the way, this is how the advertisement was designed with the frame and text off center. I thought it was very interesting that the text was placed as if it is being pushed off the page by the “weight” of the frame around the image.